{"id":27096,"date":"2023-04-10T00:06:57","date_gmt":"2023-04-10T05:06:57","guid":{"rendered":"https:\/\/cybermexico.mx\/?p=27096"},"modified":"2023-04-09T14:39:27","modified_gmt":"2023-04-09T19:39:27","slug":"ecommerce-omnicanalidad-de-walmart","status":"publish","type":"post","link":"https:\/\/cybermexico.mx\/ecommerce-omnicanalidad-de-walmart\/","title":{"rendered":"ECOMMERCE\/ Omnicanalidad de Walmart"},"content":{"rendered":"<p><strong>Por Carlos O\u2019 Rian Herrera, co fundador y CEO de Fira Live, empresa de streaming shopping presente en 11 pa\u00edses.<\/strong><\/p>\n<p>El \u201crey\u201d del retail, Wal Mart, asume la omnicanalidad como eje de su estrategia comercial.<br \/>\nAs\u00ed redise\u00f1a una aplicaci\u00f3n m\u00f3vil y una p\u00e1gina de inicio para inspirar a los clientes en un momento en que las compras discrecionales est\u00e1n en declive. Busca generar m\u00e1s compras con estacionalidad y atractivo en las redes sociales.<br \/>\nTom Ward, vicepresidente ejecutivo y director de comercio electr\u00f3nico de Walmart Estados Unidos, asegura que ahora construyen una tienda centrada en el cliente en walmart.com. De forma simult\u00e1nea, presentan una aplicaci\u00f3n para que los clientes puedan encontrar f\u00e1cilmente lo que necesitan.<br \/>\nAl optar por una experiencia centrada en el producto que refleja mejor la forma en que a los clientes les encanta comprar, el directivo dijo que las nuevas im\u00e1genes y el video en vivo se agregan y optimizan para brindar una sensaci\u00f3n m\u00e1s din\u00e1mica a la experiencia del cliente en l\u00ednea.<br \/>\nSe trata de \u00abun nuevo desplazamiento inspirado en las redes sociales para que los clientes puedan navegar por nuestra selecci\u00f3n tal como lo har\u00edan con sus aplicaciones de redes sociales favoritas\u00bb.<br \/>\nEsta nueva experiencia no solo beneficia a los clientes. Tambi\u00e9n brinda a proveedores y vendedores de Marketplace nuevas oportunidades para mostrar productos m\u00e1s relevantes y contar mejor sus historias.<br \/>\nEl redise\u00f1o digital presentado, encaja con la intenci\u00f3n declarada de Walmart de ser un minorista m\u00e1s centrado en la omnicanalidad.<br \/>\nEl presidente y CEO de Walmart, Doug McMillon, dijo que la compa\u00f1\u00eda construye una experiencia omnicanal perfecta para los clientes y prioriza la conveniencia para ellos es fundamental, al grado de que las tiendas ya se consideran h\u00edbridas.<br \/>\nEn s\u00ed, el minorista ya crea experiencias de compra personalizadas y sin interrupciones que se suman las capacidades digitales y en la tienda para eliminar la fricci\u00f3n. Esto representa una soluci\u00f3n contra una desaceleraci\u00f3n de las ventas presentada en el primer trimestre de 2023.<br \/>\nPor ello, el viaje de compras no puede ser inconexo ni sentirse impersonal. Un evento debe conducir al siguiente. Es asegurarse de que el contenido y la experiencia est\u00e9n conectados, y es consistente.<br \/>\nEn el redise\u00f1o digital, el l\u00edder minorista dijo que el objetivo es que los clientes pueden explorar los interminables pasillos de walmart.com con una nueva apariencia y experiencia que ofrecen una forma m\u00e1s atractiva de navegar y descubrir el surtido.<br \/>\nY as\u00ed como esta empresa minorista, el comercio electr\u00f3nico debe verse como parte integral de la tienda f\u00edsica y apostar por un gran dise\u00f1o de la p\u00e1gina web mientras se apuesta por tecnolog\u00edas como el live streaming, realidad aumentada y compras sociales, por mencionar las m\u00e1s relevantes en este momento.<br \/>\nMoraleja; Aprender de los gigantes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Carlos O\u2019 Rian Herrera, co fundador y CEO de Fira Live, empresa de streaming shopping presente en 11 pa\u00edses. El \u201crey\u201d del retail, Wal Mart, asume la omnicanalidad como eje de su estrategia comercial. As\u00ed redise\u00f1a una aplicaci\u00f3n m\u00f3vil y una p\u00e1gina de inicio para inspirar a los clientes en un momento en que &#8230;<\/p>\n","protected":false},"author":1,"featured_media":27098,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"loftocean_post_format_gallery":"","loftocean_post_format_gallery_ids":"","loftocean_post_format_gallery_urls":"","loftocean_post_format_video_id":0,"loftocean_post_format_video_url":"","loftocean_post_format_video_type":"","loftocean_post_format_video":"","loftocean_post_format_audio_type":"","loftocean_post_format_audio_url":"","loftocean_post_format_audio_id":0,"loftocean_post_format_audio":"","loftocean-featured-post":"","loftocean-like-count":0,"loftocean-view-count":611,"loftocean_coauthors":"","alpaca_post_content_reading_setting":"","alpaca_reading_speed_per_minute":0,"alpaca_reading_speed_unit":"","alpaca_single_post_template_layout":"","footnotes":""},"categories":[1321,1317],"tags":[1345,1343,133,1346,665,1347],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ECOMMERCE\/ Omnicanalidad de Walmart - CyberM\u00e9xico<\/title>\n<meta name=\"description\" content=\"Por Carlos O\u2019 Rian Herrera, co fundador y CEO de Fira Live, empresa de streaming shopping presente en 11 pa\u00edses. 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