{"id":17435,"date":"2022-09-15T12:25:00","date_gmt":"2022-09-15T17:25:00","guid":{"rendered":"https:\/\/cybermexico.mx\/?p=17435"},"modified":"2022-09-17T12:37:21","modified_gmt":"2022-09-17T17:37:21","slug":"hubspot-y-platzi-ensenaran-a-las-startups-latinoamericanas-a-crear-contenido-relevante-para-las-audiencias-de-hoy","status":"publish","type":"post","link":"https:\/\/cybermexico.mx\/hubspot-y-platzi-ensenaran-a-las-startups-latinoamericanas-a-crear-contenido-relevante-para-las-audiencias-de-hoy\/","title":{"rendered":"HubSpot y&nbsp;Platzi&nbsp;ense\u00f1ar\u00e1n a las startups latinoamericanas a crear contenido relevante para las audiencias de hoy"},"content":{"rendered":"\n<p>Las pymes y startups deben saber construir conexiones significativas con las audiencias mediante la creaci\u00f3n de contenido de valor. Uno de los m\u00faltiples beneficios de lo anterior es saber usar el video corto, el formato m\u00e1s efectivo para publicar en redes sociales, seg\u00fan el reporte global\u00a0<em>State of Inbound Marketing Trends 2022<\/em>\u00a0de HubSpot.\u00a0<br><br>Para que m\u00e1s startups en Latinoam\u00e9rica puedan crecer mediante una estrategia efectiva de\u00a0<em>Inbound Marketing<\/em>,\u00a0<strong>Platzi\u00a0<\/strong>\u2014la plataforma de educaci\u00f3n\u200b profesional m\u00e1s grande de habla hispana\u2014 y\u00a0<strong>HubSpot\u00a0<\/strong>\u2014plataforma global de<em>\u00a0inbound marketing y CRM (Customer Relationship Management)<\/em>\u2014,\u00a0<strong>anuncian el lanzamiento de un curso online de<em>\u00a0Inbound Marketing,<\/em><\/strong>\u00a0<strong>disponible a partir del 16 de septiembre de 2022.<\/strong><br><br>Con este nuevo curso en\u00a0Platzi\u00a0s<strong>e busca que m\u00e1s emprendedores y especialistas\u00a0<\/strong>en marketing de la regi\u00f3n<strong>\u00a0aprendan<\/strong>\u00a0<strong>las mejores pr\u00e1cticas y estrategias para aprovechar las herramientas de HubSpot\u00a0<\/strong>para crear un proceso de ventas, definir un buyer persona y el buyer\u2019s journey de una startup.<br><br>Adem\u00e1s, las personas que se grad\u00faen del curso tendr\u00e1n acceso a un costo especial a la amplia variedad de productos para startups y empresas de HubSpot, una plataforma usada por 1 de cada 2 unicornios en Latinoam\u00e9rica. Por su parte,\u00a0Platzi\u00a0ofrecer\u00e1 un precio especial para la comunidad de HubSpot.<br><br>Este curso marca un nuevo nivel de cooperaci\u00f3n entre ambas compa\u00f1\u00edas. Desde 2020 HubSpot ha apoyado a los negocios m\u00e1s prometedores del programa\u00a0<em>Platzi\u00a0Startup Fellowship<\/em>\u00a0al otorgar una beca de m\u00e1s del 90% en productos y mentor\u00eda de la plataforma.<br><br><em>\u201cCuando les preguntamos a las startups del programa fellowship sobre qu\u00e9 herramienta tecnol\u00f3gica les emociona m\u00e1s obtener beneficios, HubSpot se ubic\u00f3 en el Top 3. Por ello hablamos con Rafael Obando, Head de LATAM Partnerships de HubSpot para hacer realidad un curso para ense\u00f1ar m\u00e1s sobre estrategias inbound<\/em>\u201d, explica\u00a0<strong>Juliane Butty, Head de\u00a0Platzi\u00a0Business &amp; Startups.<\/strong><br><br>Como parte de la campa\u00f1a de lanzamiento,\u00a0Platzi\u00a0y HubSpot celebrar\u00e1n una reuni\u00f3n con 50 talentosos fundadores de startups de sus comunidades el mi\u00e9rcoles 21 de septiembre. Diana Reyes, Dean de Marketing en\u00a0Platzi, participar\u00e1 para compartir la evoluci\u00f3n del marketing y su papel en el \u00e9xito de las startups en la regi\u00f3n. La reuni\u00f3n tendr\u00e1 acceso online a trav\u00e9s de\u00a0<a href=\"https:\/\/eurekandco.us11.list-manage.com\/track\/click?u=01b51540ab91c7961ceb39d7e&amp;id=7b9d93dcee&amp;e=1180ee5486\" target=\"_blank\" rel=\"noreferrer noopener\">platzi.com\/inboundconhubspot<\/a><br><br><em>\u201cCon este nuevo curso, nos emociona ayudar a las startups latinoamericanas a crecer mejor a trav\u00e9s de nuestra reconocida metodolog\u00eda de Inbound Marketing\u201d<\/em>,\u00a0<strong>asegura Shelley Pursell, Directora de Marketing para Latam &amp; Iberia de HubSpot.<\/strong>\u00a0<em>\u201cMiles de negocios podr\u00e1n aprender la mejor manera de crear relaciones significativas con sus consumidores, prospectos y clientes; mientras les proporcionan herramientas y contenido valioso para que as\u00ed alcancen sus metas en todas las etapas del recorrido que realicen juntos. De esto se trata precisamente el Inbound\u201d.<\/em><br><br>Parte de la estrategia de\u00a0Platzi\u00a0para promover la educaci\u00f3n de calidad en Latinoam\u00e9rica es crear alianzas con grandes compa\u00f1\u00edas tecnol\u00f3gicas para certificar al talento en el uso de sus herramientas. Adem\u00e1s de esta alianza con HubSpot,\u00a0Platzi\u00a0ha unido esfuerzos con compa\u00f1\u00edas como Microsoft, Meta, Semrush y New Relic, entre otras.<br>Para conocer m\u00e1s acerca del nuevo curso sobre Inbound Marketing visita\u00a0<a href=\"https:\/\/eurekandco.us11.list-manage.com\/track\/click?u=01b51540ab91c7961ceb39d7e&amp;id=724767493c&amp;e=1180ee5486\" target=\"_blank\" rel=\"noreferrer noopener\">platzi.com\/cursos\/hubspot\/.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las pymes y startups deben saber construir conexiones significativas con las audiencias mediante la creaci\u00f3n de contenido de valor. Uno de los m\u00faltiples beneficios de lo anterior es saber usar el video corto, el formato m\u00e1s efectivo para publicar en redes sociales, seg\u00fan el reporte global\u00a0State of Inbound Marketing Trends 2022\u00a0de HubSpot.\u00a0 Para que m\u00e1s &#8230;<\/p>\n","protected":false},"author":1,"featured_media":17437,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"loftocean_post_format_gallery":"","loftocean_post_format_gallery_ids":"","loftocean_post_format_gallery_urls":"","loftocean_post_format_video_id":0,"loftocean_post_format_video_url":"","loftocean_post_format_video_type":"","loftocean_post_format_video":"","loftocean_post_format_audio_type":"","loftocean_post_format_audio_url":"","loftocean_post_format_audio_id":0,"loftocean_post_format_audio":"","loftocean-featured-post":"","loftocean-like-count":0,"loftocean-view-count":1237,"loftocean_coauthors":"","alpaca_post_content_reading_setting":"","alpaca_reading_speed_per_minute":0,"alpaca_reading_speed_unit":"","alpaca_single_post_template_layout":"","footnotes":""},"categories":[11],"tags":[1303,665],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HubSpot y&nbsp;Platzi&nbsp;ense\u00f1ar\u00e1n a las startups latinoamericanas a crear contenido relevante para las audiencias de hoy - CyberM\u00e9xico<\/title>\n<meta name=\"description\" content=\"Las pymes y startups deben saber construir conexiones significativas con las audiencias mediante la creaci\u00f3n de contenido de valor. 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