{"id":12092,"date":"2020-04-07T14:12:00","date_gmt":"2020-04-07T19:12:00","guid":{"rendered":"https:\/\/cybermexico.mx\/?p=12092"},"modified":"2020-04-08T10:22:49","modified_gmt":"2020-04-08T15:22:49","slug":"entorno-competitivo-de-la-industria-automotriz-por-internet-en-mexico","status":"publish","type":"post","link":"https:\/\/cybermexico.mx\/entorno-competitivo-de-la-industria-automotriz-por-internet-en-mexico\/","title":{"rendered":"Entorno competitivo de la industria automotriz por Internet en M\u00e9xico"},"content":{"rendered":"\n<p class=\"has-drop-cap\">El mercado automotriz, al igual que casi todos los sectores de la econom\u00eda, est\u00e1 viviendo una etapa de transformaci\u00f3n. Y dentro de ese proceso existen dos tendencias bien claras: la&nbsp;digitalizaci\u00f3n de las compras y el impulso de una generaci\u00f3n de j\u00f3venes que demanda productos ecol\u00f3gicos y pr\u00e1cticos.&nbsp;<\/p>\n\n\n\n<p>Dentro de las nuevas apuestas de las armadoras en M\u00e9xico, Comscore detect\u00f3 recientemente estrategias basadas en experiencias totalmente digitales de compras de autom\u00f3viles que apostaron por el inbound marketing e integraron validaciones de inventario en tiempo real y transacciones en l\u00ednea, -caso Kwid de Renault-, as\u00ed como otras que aprovecharon plataformas de l\u00edderes del retail como Mercado Libre o Amazon para realizar parte del proceso de la compra del veh\u00edculo a trav\u00e9s de un Marketplace, -casos Nissan y Volkswagen-.&nbsp;<\/p>\n\n\n\n<p>En este estudio, Comscore analiz\u00f3&nbsp;<strong>\u00abEl Entorno competitivo de la industria automotriz por internet en M\u00e9xico\u00bb<\/strong>&nbsp;que le permitir\u00e1 conocer m\u00e1s sobre la nueva tendencia, qui\u00e9nes son los jugadores m\u00e1s importantes y sus estrategias para llegar y conquistar a sus clientes potenciales.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cybermexico.mx\/wp-content\/uploads\/2020\/04\/Infographic-Auto-LatAm-MAR2020_06-328x1024.jpg\" alt=\"\" class=\"wp-image-12093\" width=\"424\" height=\"1324\" srcset=\"https:\/\/cybermexico.mx\/wp-content\/uploads\/2020\/04\/Infographic-Auto-LatAm-MAR2020_06-328x1024.jpg 328w, https:\/\/cybermexico.mx\/wp-content\/uploads\/2020\/04\/Infographic-Auto-LatAm-MAR2020_06-96x300.jpg 96w, https:\/\/cybermexico.mx\/wp-content\/uploads\/2020\/04\/Infographic-Auto-LatAm-MAR2020_06-scaled.jpg 819w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El mercado automotriz, al igual que casi todos los sectores de la econom\u00eda, est\u00e1 viviendo una etapa de transformaci\u00f3n. Y dentro de ese proceso existen dos tendencias bien claras: la&nbsp;digitalizaci\u00f3n de las compras y el impulso de una generaci\u00f3n de j\u00f3venes que demanda productos ecol\u00f3gicos y pr\u00e1cticos.&nbsp; Dentro de las nuevas apuestas de las armadoras &#8230;<\/p>\n","protected":false},"author":1,"featured_media":12094,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"loftocean_post_format_gallery":"","loftocean_post_format_gallery_ids":"","loftocean_post_format_gallery_urls":"","loftocean_post_format_video_id":0,"loftocean_post_format_video_url":"","loftocean_post_format_video_type":"","loftocean_post_format_video":"","loftocean_post_format_audio_type":"","loftocean_post_format_audio_url":"","loftocean_post_format_audio_id":0,"loftocean_post_format_audio":"","loftocean-featured-post":"","loftocean-like-count":0,"loftocean-view-count":952,"loftocean_coauthors":"","alpaca_post_content_reading_setting":"","alpaca_reading_speed_per_minute":0,"alpaca_reading_speed_unit":"","alpaca_single_post_template_layout":"","footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Entorno competitivo de la industria automotriz por Internet en M\u00e9xico - CyberM\u00e9xico<\/title>\n<meta name=\"description\" content=\"El mercado automotriz, al igual que casi todos los sectores de la econom\u00eda, est\u00e1 viviendo una etapa de transformaci\u00f3n. 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