{"id":43394,"date":"2023-10-16T00:54:00","date_gmt":"2023-10-16T06:54:00","guid":{"rendered":"https:\/\/cybermexico.mx\/?p=43394"},"modified":"2023-10-16T00:54:11","modified_gmt":"2023-10-16T06:54:11","slug":"consultoria-empresarial-el-director-financiero-se-reinventa-en-un-visionario-estrategico","status":"publish","type":"post","link":"http:\/\/cybermexico.mx\/consultoria-empresarial-el-director-financiero-se-reinventa-en-un-visionario-estrategico\/","title":{"rendered":"CONSULTOR\u00cdA EMPRESARIAL\/ El director financiero se reinventa en un visionario estrat\u00e9gico"},"content":{"rendered":"<p><strong>Por Julio C\u00e9sar Brise\u00f1o Cruz, CEO de C\u00e9nit, consultor\u00eda empresarial y banca de desarrollo<\/strong><br \/>\nHoy los directores financieros fomentan la creaci\u00f3n de valor al impulsar iniciativas a favor de la sostenibilidad.<br \/>\nEn un momento donde el cambio clim\u00e1tico, la p\u00e9rdida de la naturaleza y la desigualdad social resultan prioritarios en todas las empresas gubernamentales, privadas y de la sociedad civil organizada, tambi\u00e9n se remodela el papel del director financiero mientras se impone una nueva forma de pensar sobre el valor.<br \/>\nTradicionalmente el desempe\u00f1o de un CFO se circunscrib\u00eda a la medici\u00f3n, gesti\u00f3n y presentaci\u00f3n de informes sobre los elementos tradicionales de valor financiero. Ahora, aumentan sus responsabilidades a medida que las empresas priorizan la sostenibilidad.<br \/>\nAu que algunos consideran que los factores ambientales, sociales y de gobierno corporativo (ESG) no est\u00e1n relacionados con el desempe\u00f1o financiero y est\u00e1n fuera de su \u00e1mbito, si resultan cruciales para la creaci\u00f3n de valor a largo plazo.<br \/>\nFinanzas cuenta con muchas herramientas para la previsi\u00f3n, elaboraci\u00f3n de presupuestos, asignaci\u00f3n y tarjeta de puntuaci\u00f3n, por nombrar algunas, que puede utilizar para incorporar factores de sostenibilidad en cada proceso empresarial y en cada decisi\u00f3n sobre la creaci\u00f3n de valor.<br \/>\nSi las empresas quieren encontrar el equilibrio adecuado entre el cumplimiento de los requisitos de rendimiento a corto plazo y la captura de oportunidades a largo plazo relacionadas con la sostenibilidad, el liderazgo del director financiero es indispensable.<br \/>\nEn las empresas en las que la sostenibilidad es un elemento definitorio de la estrategia, la red de relaciones de todo el ecosistema del director financiero, la administraci\u00f3n de los datos financieros de una empresa y la supervisi\u00f3n de sus sistemas de recopilaci\u00f3n de datos hacen que los directores financieros sean uno de los propietarios naturales de una organizaci\u00f3n m\u00e1s amplia y centrada en la sostenibilidad.<br \/>\nEntonces, los directores financieros que lideran la sostenibilidad deben convertirse en visionarios estrat\u00e9gicos que entienden y gu\u00edan las compensaciones entre las personas, el planeta y las ganancias.<br \/>\nAl mismo tiempo, deber\u00e1n alinear la estrategia, la organizaci\u00f3n y la cultura de una empresa detr\u00e1s de una agenda de sostenibilidad com\u00fan y construir redes entre unidades de negocio, proveedores, vendedores y otras partes interesadas para mantener un compromiso con la sostenibilidad que incluye tanto el capital natural como el social.<br \/>\nOtro rol trascendental que deber\u00e1 desempe\u00f1ar el CFO es el de comunicador. Uno que tiene los datos y la comprensi\u00f3n multifuncional para presentar un caso de negocio cre\u00edble, basado en el valor para los accionistas y para el programa de sostenibilidad de una empresa.<br \/>\nAs\u00ed, el alcance de la funci\u00f3n del director financiero se ha ido expandiendo durante d\u00e9cadas, desde su enfoque tradicional en las finanzas, con \u00e9nfasis en la preservaci\u00f3n del valor, hasta un enfoque m\u00e1s visionario que abarca la creaci\u00f3n de valor futuro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Julio C\u00e9sar Brise\u00f1o Cruz, CEO de C\u00e9nit, consultor\u00eda empresarial y banca de desarrollo Hoy los directores financieros fomentan la creaci\u00f3n de valor al impulsar iniciativas a favor de la sostenibilidad. En un momento donde el cambio clim\u00e1tico, la p\u00e9rdida de la naturaleza y la desigualdad social resultan prioritarios en todas las empresas gubernamentales, privadas &#8230;<\/p>\n","protected":false},"author":1,"featured_media":43396,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"loftocean_post_format_gallery":"","loftocean_post_format_gallery_ids":"","loftocean_post_format_gallery_urls":"","loftocean_post_format_video_id":0,"loftocean_post_format_video_url":"","loftocean_post_format_video_type":"","loftocean_post_format_video":"","loftocean_post_format_audio_type":"","loftocean_post_format_audio_url":"","loftocean_post_format_audio_id":0,"loftocean_post_format_audio":"","loftocean-featured-post":"","loftocean-like-count":0,"loftocean-view-count":307,"loftocean_coauthors":"","alpaca_post_content_reading_setting":"","alpaca_reading_speed_per_minute":0,"alpaca_reading_speed_unit":"","alpaca_single_post_template_layout":"","footnotes":""},"categories":[1],"tags":[2745,2743,133,2744,665],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - 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