{"id":26070,"date":"2023-03-27T00:02:06","date_gmt":"2023-03-27T06:02:06","guid":{"rendered":"https:\/\/cybermexico.mx\/?p=26070"},"modified":"2023-03-26T23:03:19","modified_gmt":"2023-03-27T05:03:19","slug":"ecommerce-sigue-el-camino-verde","status":"publish","type":"post","link":"http:\/\/cybermexico.mx\/ecommerce-sigue-el-camino-verde\/","title":{"rendered":"ECOMMERCE\/ Sigue el camino verde"},"content":{"rendered":"<p><strong>Por Carlos O\u2019 RIan Herrera, fundador y director de Fira Live, empresa de streaming shopping presente en 11 pa\u00ecses.<\/strong><\/p>\n<p>El comercio electr\u00f3nico marca una ruta importante de las innovaciones en esta era digital y de alta tecnolog\u00eda. De alguna manera devela tendencias y abraza innovadoras maneras de conectar con los p\u00fablicos. As\u00ed, no resulta extra\u00f1o que ahora sea pionera en iniciativas de sustentabilidad.<br \/>\nEn Walmart vemos un claro ejemplo al respecto.<br \/>\nWalmart present\u00f3 una tienda en l\u00ednea que ayuda a los clientes a encontrar productos de belleza que est\u00e1n hechos sin ingredientes que tal vez no quieran.<br \/>\nLos productos carecen de m\u00e1s de 1,200 ingredientes en una \u00ablista hecha sin lista\u00bb que el minorista desarroll\u00f3 junto con las regulaciones estatales y federales, proveedores y consultores, incluido el Fondo de Defensa Ambiental (EDF).<br \/>\nLa plataforma ofrece m\u00e1s de 900 productos de belleza limpios con casi el 80% a un precio inferior a 10 d\u00f3lares estadounidenses.<br \/>\nEn 2019, Walmart lanz\u00f3 su propia l\u00ednea de cuidado de la piel de belleza limpia de marca privada, Earth to Skin, con productos que van desde t\u00f3nicos y sueros hasta geles, m\u00e1scaras y cremas y un precio bajo.<br \/>\nEsto mientras la demanda de los consumidores de una mayor transparencia del producto aumenta y la tienda de Walmart garantiza que m\u00e1s compradores tendr\u00e1n acceso a productos fabricados sin productos qu\u00edmicos como el formaldeh\u00eddo.<br \/>\nActualmente, m\u00e1s del 70% de los consumidores de todas las generaciones buscan productos de belleza que se alineen mejor con sus valores. Los Millennial y Gen Z lideran esta tendencia.<br \/>\nPara muchos clientes, eso significa proporcionar una mayor transparencia en las formulaciones de productos y productos hechos sin ciertos ingredientes.<br \/>\nAs\u00ed, adem\u00e1s de fabricar productos sin ciertos ingredientes, muchas marcas de belleza vendidas en Walmart tambi\u00e9n exploran alternativas de empaque m\u00e1s sostenibles, eval\u00faan su impacto de carbono y adoptan est\u00e1ndares \u00e9ticos y libres de crueldad.<br \/>\nBelleza limpia es parte de la aspiraci\u00f3n de Walmart de convertirse en un regenerativo con un impacto positivo neto duradero en la sociedad.<br \/>\nPero como esta l\u00edder detallista, muchas compa\u00f1\u00edas buscan que sea m\u00e1s f\u00e1cil y asequible para los clientes tomar decisiones conscientes sobre sus productos. Al mismo, en distintos sectores, se trata de reducir la huella ambiental y ayudar a los clientes a vivir mejor.<br \/>\nEl comercio en l\u00ednea, y muchas de las innovaciones que emplea para incrementar sus tasas de conversi\u00f3n, como el streaming shopping, son un reflejo fidedigno de las nuevas necesidades y expectativas de los consumidores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Carlos O\u2019 RIan Herrera, fundador y director de Fira Live, empresa de streaming shopping presente en 11 pa\u00ecses. El comercio electr\u00f3nico marca una ruta importante de las innovaciones en esta era digital y de alta tecnolog\u00eda. De alguna manera devela tendencias y abraza innovadoras maneras de conectar con los p\u00fablicos. As\u00ed, no resulta extra\u00f1o &#8230;<\/p>\n","protected":false},"author":1,"featured_media":26072,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"loftocean_post_format_gallery":"","loftocean_post_format_gallery_ids":"","loftocean_post_format_gallery_urls":"","loftocean_post_format_video_id":0,"loftocean_post_format_video_url":"","loftocean_post_format_video_type":"","loftocean_post_format_video":"","loftocean_post_format_audio_type":"","loftocean_post_format_audio_url":"","loftocean_post_format_audio_id":0,"loftocean_post_format_audio":"","loftocean-featured-post":"","loftocean-like-count":0,"loftocean-view-count":1082,"loftocean_coauthors":"","alpaca_post_content_reading_setting":"","alpaca_reading_speed_per_minute":0,"alpaca_reading_speed_unit":"","alpaca_single_post_template_layout":"","footnotes":""},"categories":[1321,1317],"tags":[1345,1343,133,1346,665,1347],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ECOMMERCE\/ Sigue el camino verde - CyberM\u00e9xico<\/title>\n<meta name=\"description\" content=\"Por Carlos O\u2019 RIan Herrera, fundador y director de Fira Live, empresa de streaming shopping presente en 11 pa\u00ecses. 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